Founding Engineer • Building in Public

I share expensive lessons
so you don't pay for them.

I'm not a guru. I'm a founding engineer still figuring it out — and sharing everything along the way.

30K+LinkedIn Followers
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Ishmeet Sethi
Currently Building
In 2021, I shut down my startup and lost $125K of my own money. No investor bailout. No soft landing. Just me, staring at a bank account I'd drained trying to build something that didn't work.

That failure taught me more than any success could. Now I share those lessons so you don't pay the same price.

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The Journey

I'm not teaching from the mountaintop.
I'm documenting from the trenches.

My path has been messy, expensive, and full of lessons I wish someone had shared with me. Now I share them with you — so you can skip the mistakes and get to the good stuff faster.

2018

Co-founded Simplified Automation

Built and scaled a startup as CTO. Learned what it really takes to ship product, talk to users, and make hard decisions.

2021

Startup Shutdown

COVID hit. We shut down. Lost $125K personally. The most expensive MBA I never asked for — and the most valuable.

2021-2025

Microsoft Teams

Joined Microsoft as a Software Engineer. Used 4 years to recover, rebuild, and strategically plan my next move.

Now

Founding Engineer

Back in the arena. Building at a stealth AI startup while documenting everything I learn along the way.

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Real Stories

No fluff, no theory. What actually happened and what I learned from it.

Operator Mindset

For people who want to build things, not only talk about building things.

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Accessible

From 'this sounds impossible' to 'I can do this'

New here? Start with this one

I Quit Microsoft to Build a Startup. Here's Why.

The real reasons behind walking away from Big Tech and betting on myself again. This is the best place to start if you're new here.

More Videos

Learn from my mistakes

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Watch this before you quit your job for a Startup

The first time I quit my job to build a startup, I burned through $125,000, worked 16-hour days, and nearly destroyed my finances.

How To Turn a Startup Idea Into a Business

Most founders wait for the perfect moment, the perfect co-founder, or the perfect idea. Here's what you actually need to get started.

New video every Thursday

Subscribe so you don't miss the next one.

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Is This You?

Who this is for

If any of these sound like you, you're in the right place.

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Engineers eyeing startups

You're at Big Tech — comfortable but restless.

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First-time founders

Building your first thing, learning the hard way.

Operators, not spectators

You want to build and ship. Theory bores you.

Sound like you? Subscribe and learn from my mistakes.

From the Community

What people are saying

Real comments from LinkedIn — unfiltered.

Wow, that's brutal and honest. $125K feels like tuition no class can teach.

Iren Hristova

Co-Founder @ IH Social Media

I am enjoying how beautifully you are sharing your journey. Every new startup founder should follow you!

Ruhi Naz

GTM Strategy, Founder

Loving all your YouTube videos. Keep them coming!

Sahil Gogna

Influencer & Founder

You have aptly defined the entrepreneurial spirit — it's not about the 'if' or 'will', but always about the 'how'!

Manvinderjit Singh Rupal

Full Stack Developer